Matterport
3D digital twins and AI-powered virtual tours for real estate listings and spaces
Matterport is the market leader in 3D spatial capture and virtual tours for real estate. Its platform creates immersive digital twins of properties that buyers can explore remotely, complete with AI-generated floor plans, room measurements, and highlight reels. Listings with Matterport tours average 49% more qualified leads.
3D Walkthrough Capture
360° immersive tours with AI-assisted stitching from a single camera scan session.
AI Floor Plans
Automatically generates accurate floor plans and room measurements from the 3D scan.
Highlight Reel
AI curates a 60-second guided video tour of the best spaces for social sharing.
Digital Twin Infrastructure
Persistent, always-accessible digital model linked to the physical property record.
MLS & Portal Embedding
One-click publishing to Realtor.com, Zillow, and direct MLS embedding.
Strengths
Market-leading 3D quality, AI floor plan accuracy, massive portal distribution, works with affordable smartphone capture.
Limitations
Professional camera hardware is expensive ($3,595+), subscription model stacks on top of hardware cost, model hosting fees apply.